What if artificial intelligence becomes so smart that it gives you the best products you love buying? Amazon would love that, and that’s why they are launching Interests. It’s a good case of where AI might help both the company and the consumer.
Amazon’s Interests AI is Your New Shopping Assistant
Amazon’s Interests is an AI-powered feature that automatically finds new products that will match your passions or hobbies.
Using the power of LLMs, you might not need to search for new products. You just have to describe what you’re looking for in your own words and this new AI feature will continuously scan Amazon to find you relevant products. If it finds something perfect for you, you will get a notification.
How to use Amazon’s Interests?
You can access ‘Interests’ on the “Me” tab on the Amazon mobile App for both Android and iOS. Note that it is currently available to only a small group of users in the US. If it works for them, they will have a broader rollout soon.
Users have to enter descriptive prompts that reflect their interests and preferences. You can describe your hobby, favorite color, design, and price range, too.
Once your prompts are saved, ‘Interests’ will work around the clock, scanning Amazon’s store to find and notify you about products that match your prompts.
Here are some example prompts:
- Model building kits and accessories for hobbyist engineers and designers
- Brewing tools and gadgets for coffee lovers
- I’m looking for wall art to decorate my home. I want something abstract or modern made of black metal, not canvas. Maybe a geometric design, a minimalist piece. I’m into industrial-style decor that makes a statement -nothing too traditional or painted.
As you can see, the prompt can be as detailed as you want. If you have a big event coming soon, like a wedding or a vacation, you can enter prompts in advance to get timely recommendations on outfits, travel essentials, decorations, or any must-have items—saving you time and effort.
The goal is to smarter product recommendations. While Amazon and every other big company uses your data to give you product suggestions, the AI integration will improve it further.
However, the best part that might get overlooked is that Interests will save you time. Instead of searching for your favorite products manually, and spending hours in browsing, the AI will do work for you. Just like a good assistant should!
With this 24×7 monitoring, it can scan restocks and discounts too. The consumers will always be up-to-date with the latest trends in their hobby areas.
Even for sellers, this might be a new way to get discovery. It can expose their products to their target consumers without focusing too much on SEO and keyword stuffing.
The new part is that users have to enter their prompts first. In the current scenario, they have data of your searches and orders. Now, with the information of what you want, the recommendations will be more tailored.
Apart from these pros, there is a major con of privacy concerns. While AI will know more about you, your personal interests can be tracked by the platform.
Takeaways
Amazon’s Interests AI might look small at first glance, but if the user’s adaptation was higher, it might be worthy of an update. Customers will feel more involved in their shopping, making their experiences more personalized. Recently, Amazon has also launched new AI tools for sellers.
The fun and interactive nature of setting up your personalized interests turns shopping into an engaging experience rather than a mundane task. And don’t be surprised if other E-commerce companies jump on such new AI features. Maybe even social media sites might start asking its users for their interests.
