AI is just not limited to writing e-mails with ChatGPT, big tech companies are looking for more use cases that help normal person in their daily lives. Amazon just added several new Generative AI Tools for sellers, and if you are one of them, you need to take a look to see how they are making your life easier:
New AI Tools for Amazon Customers
The goal of these AI innovations is to streamline the sellers’ work and optimize the shopping experience for customers. From a chatbot to a video generator, let’s see what Amazon has in store for you:
1) Say Hello to Amelia
Coming to what’s for sellers, Amazon launched Amelia, a generative AI assistant currently available for select US sellers. Currently, it can provide personalized recommendations and insights to sellers based on their business.
But soon it will find out problems in your store and tell you some new business opportunities. For example, it will be able to assist you if you have some problems with your reports by telling you how you can fix it or connect you with the support staff.
The chatbot will be available on any page on the Seller Central dashboard. Sellers can ask the chatbot about their business metrics, and it will provide summaries of sales figures, website traffic, and year-over-year comparisons.
The company said that the chatbot will have “deep expertise” about selling on Amazon with a broad knowledge about the world to learn from.
2) Free AI Video Generator
While many image and video generators are coming up this year, they are mainly made for the general public. This new AI generator by Amazon is made for sellers.
Amazon’s AI Video Generators will be available for sellers looking to advertise on their platform to create video content for free. You just have to provide it with the product image and it will create a video including that product.
Watch the official demo here:
This also includes a “live-image” tool that can add subtle movement to still product photos, like steam rising from a coffee mug or plants swaying in a gentle breeze. Both the live image and video creator tools are currently being tested by select US advertisers.
These tools will help sellers create more video content that might have been not in their budget till now.
3) Bulk GenAI Features for Listings
Creating a nice-looking product listing takes a lot of time for sellers. Amazon has already published a tool where AI will create product listings for sellers, where they just have to provide a little description of the product.
Now, they have a Bulk Listing Workflow, where sellers can upload a spreadsheet with details of the products and complete listings for all products will be created at once. Don’t publish one at a once, publish everything at once!
4) A+ Content to Create Brand Stories
A+ Content, powered by AI, is a tool that will help sellers create high-quality content about the brand story. Learning more about the brand usually helps customers learn more about the brand and chances of sale also increase. You can tell it the main USP of the product and it will output some amazing content highlighting your products and brand.
This is what Amazon says about these new features:
“With these new content creation solutions, even smaller brands that don’t have the in-house capabilities or agency support to create high-quality brand-themed imagery and messaging, can now easily develop impactful content that resonates with customers and increases brand awareness.”
Currently, it is being rolled out in the US only, but soon it will be available in more countries worldwide.
Along with all these tools for sellers, there are some new things for customers too. Generative AI is now integrated into product recommendations. So, Amazon will understand your preferences and provide recommendations on the home page like “Coool deals to improve your curling game” or “Gight boxes in time for Mother’s Day.
So, instead of just suggesting similar items, the AI will propose broader categories matching your interests, such as holiday-themed goods or sports equipment.
Conclusion
With all these features in their arsenal, Amazon is saving time for a lot of sellers as well as making it less costly for them to make their brand and products more attractive to customers. Some reports suggest Amazon will use Anthropic’s Claude AI to enhance Alexa, indicating a strategic approach to integrating AI across its services.
