Apple and Google might partner up soon and if that happens, it will be a very big deal on how everyday person will get AI in their hands. So, let’s discuss what possible features we will get!
Highlights:
- Apple and Google are reportedly in talks to bring Google Gemini’s AI engine to the iPhone.
- These features might be part of the upcoming iOS 18 update, set to release in late 2024.
- The deal hasn’t been officially announced yet and can fall out.
Apple’s Bringing AI to iPhone with Google
Apple is reportedly in talks with Google to integrate the Gemini’s AI engine into the iPhone. We can expect some new AI features with the next upcoming iOS 18 update.
Bloomberg was the first to report this possible integration. It came in just following Apple releasing MM1, their latest family of multimodal LLMs. Following the surge of Generative AI tools worldwide, it seems the iPhone manufacturer is also getting quite serious about bringing up its AI technology.
We know that Apple wants to add more AI features to its next software update, such as image creation, essay writing and maybe a Siri digital assistant. The company has also held talks in the past with OpenAI to partner up for Generative AI purposes, but there were little to no updates about it.
Apple and Google are already on a search engine deal in which Google’s search engine has been present on the iOS interface for quite some time. They now want to license Google’s collection of generative AI models, called Gemini, to use them to power certain new features that will be added to the iPhone OS this year.
This new partnership between the two Silicon Valley giants has the potential to disrupt the AI industry.
Possible iPhone Features with Apple-Google Deal
The Gemini-powered iPhones can be a major headstart for Apple’s Generative AI journey which the company could use. So let’s look into the ways this deal can potentially boost up Generative AI capabilities of both:
Access to Google Cloud Services
A major integration for Apple will be able to access Google’s cloud-based sophisticated services, such as Cloud Storage and Google Cloud’s Machine Learning Engine, thanks to the Gemini connection, even if it is rumoured to be developing its own AI tools that will operate locally on its devices.
So users worldwide can be hassle-free of the fact whether Apple AI would run on their devices smoothly, as it would be accessible via Google Cloud online on any device.
Users may also be able to store the data shared as they might potentially get access to Google Cloud Storage. They can also possibly personalize and train their AI with Google Cloud’s Machine Learning Engine.
A Gemini Enhanced Apple-GPT Chatbot
Apple is looking for a partner to handle the labour-intensive generative AI tasks, such as producing writings and images in response to basic instructions. A partnership with Gemini could be just the solution.
Gemini’s powerful family of multimodal models can highly empower Apple’s chatbot. With its high-quality reasoning and code generation capabilities, it can highly bolster AppleGPT for developer purposes. It can also highly enhance its processing capabilities as Gemini still leads the race of having a 1 Million Tokens Contextual Window.
The chatbot which has been in development since last year could highly use Gemini’s Image Generation capabilities to bolster its own. Even though Gemini’s image generation has faced criticism, this can still bring quite a revolution.
Expansion of Google’s AI Services
A possible agreement between the companies might aid Google in reaching more than 2 billion active Apple devices with its AI services, which would aid the search engine behemoth’s aspirations to overtake OpenAI and Microsoft.
Imagine iPhone users having complete access to Google’s Gemini features firsthand. As of now, Google’s Search Engine has been hosted on their devices for several years, however, this new AI deal could potentially uplift Google’s AI audience.
Apple would be Google’s most high-profile partner for Gemini to yet, and a relationship with the business may greatly benefit its artificial intelligence initiatives.
Future Possibilities
While there will be a huge upside for both the titans, we must remember that this would probably get regulators’ attention. Although negotiations are still ongoing, it is unlikely that an agreement will be made public until June, when the manufacturer of iPhones is scheduled to have its yearly Worldwide Developers Conference.
Apple might also decide to go with another generative AI supplier, such as OpenAI, or the two businesses might not be able to agree. Alternatively, they might potentially work with several partners, just like it does with its web browser’s search function.
Conclusion
Apple and Google’s possible deal is beneficial for both companies as it brings a lot of enhancements. We could be on the verge of having access to a Gemini-enhanced AppleGPT and also iPhone users might finally exploit Google’s Generative AI services to the fullest. How will this partnership go in the days to come? Only time will tell!
