OpenAI is testing a new AI-driven search feature that promises faster, more accurate answers with clear source attribution. Here’s what you need to know about this exciting development.
Highlights:
- SearchGPT combines AI models with real-time web information
- Provides quick, direct answers with links to relevant sources
- Allows for follow-up questions in a conversational interface
- Designed to support publishers and creators in the digital ecosystem
We’re testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources.
— OpenAI (@OpenAI) July 25, 2024
We’re launching with a small group of users for feedback and plan to integrate the experience into ChatGPT. https://t.co/dRRnxXVlGh pic.twitter.com/iQpADXmllH
What is SearchGPT and how does it work?
SearchGPT is a prototype that aims to revolutionize how we search for information online. By leveraging OpenAI’s advanced AI models and integrating them with up-to-date web data, SearchGPT offers a more intuitive and efficient search experience.
Unlike traditional search engines that return a list of links, SearchGPT provides direct answers to your questions. It pulls information from various online sources, presenting it in a conversational format while clearly citing the origins of the information.
How does SearchGPT benefit users?
SearchGPT is designed to streamline the search process, saving users time and effort. Instead of sifting through multiple web pages, users can get concise, relevant answers immediately. The system also allows for follow-up questions, mimicking a natural conversation and providing a more interactive search experience.
“We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier,” states OpenAI in their announcement.
What about publishers and content creators?
OpenAI emphasizes its commitment to supporting a thriving ecosystem of publishers and creators. SearchGPT is built to highlight high-quality content and provide multiple opportunities for user engagement with source material.
Nicholas Thompson, CEO of The Atlantic, shares his perspective:
AI search is going to become one of the key ways that people navigate the internet, and it’s crucial, in these early days, that the technology is built in a way that values, respects, and protects journalism and publishers.
Source: OpenAI
The prototype includes features such as:
- Clear, in-line attribution and links to sources
- A sidebar with additional source links
- Tools for publishers to manage how they appear in SearchGPT results
How can you try SearchGPT?
Currently, SearchGPT is available to a limited group of users and publishers for testing and feedback. If you’re interested in trying the prototype, you can sign up for the waitlist through OpenAI’s website.
What’s next for SearchGPT?
OpenAI plans to continue improving SearchGPT, focusing on areas like local information and commerce. The company also intends to incorporate the best features of this prototype directly into ChatGPT in the future.
Robert Thomson, Chief Executive of News Corp, commented on the potential of AI-powered search:
For AI-powered search to be effective, it must be founded on the highest-quality, most reliable information furnished by trusted sources.
As AI continues to shape the future of online search, OpenAI’s SearchGPT prototype represents a significant step towards more intelligent, efficient, and user-friendly information retrieval.
